Mahi 2009 Sauvignon Blanc
Wednesday, March 24th, 2010I spend far too much of what economists laughingly call my “disposable” income on wine.  I also buy more shoes than I can reasonably polish. I like to think of it as keeping in touch with my feminine side.
Imagine my delight then, when I discovered that Oliver Sweeney has been bought out of administration! I haven’t purchased a pair for a couple of years (but still own numerous), so maybe I am in some small way responsible for their near demise. Mind you my temporary desertion of my favourite footwear brand was not purely for economic reasons. I thought the designs lost their way. Brands are about consistency of product, not advertising. Any clever agency can get you to try a product once but loyalty is expressed in repeat sales and recommendations, which only come from over-delivery of the promise.
You could consider wines to be micro brands and I was not that impressed by the product quality of a 2008 Mahi Pinot Noir. Will the Sauvignon Blanc resole my trust, or leave me with a hole in my shoe?
Stumble It!