Naked Wines – Ladies Shooting Greedy Sheep
Monday, April 20th, 2009If you want to enter a declining market and make a meaningful dent then you better innovate. Naked Wines is doing just that and gaining publicity by the jeroboam.
Rowan Gormley’s latest stunt was to hold a “crowd taste off” with AU$100,000 of Naked Wines purchase orders available to the winning wine makers.
The tasters were the 50 most active customers of Naked (fully clothed, I believe). The winemakers were selected by The Government of South Australia and the Australian Trade Commission. After rounds of tasting and price estimating, the final coup de théâtre was the winemakers themselves in a reverse auction to adjust their prices to see how much of the $100k they could take in orders.
I managed to get my paws on three of the winners that will be going on sale via the Naked Wines website in the next few weeks:
Stumble It!