Chablis 1er Cru Defaix 2000
Is the Sony brand dead?
I used to be a Sony snob – hifi, TVs, Playstations, Walkmans. OK I admit I never had a Betamax, but I know early adopter friends who did. In the 1970s our household was the first in the street with a colour TV. In the 1980s we were last to invest in VHS technology, albeit by virtue of Radio Rentals and with a third of my first adult weekly paycheque as a deposit.
I am currently watching a Sony TV from the 1990s which is fab. I also own a Sony TV from 2007 that is total tosh – picture quality, software, remote control – all about as user-friendly as a Doberman shaped perambulator.
As a result I have discovered Wee….erm Wii. Its a while since I played a video game on Playstation – probably many years. Nintendo has reinvented the tired games console like Apple reinvented the Walkman with iPod and JVC used VHS technology to teach Sony a lesson in marketing.
Have all Sony’s ideas been superseded? Obliterated? Defunct? I think so. Once innovators, now lost in space.
The Sunday Times Wine Club has blazed a trail in terms of online wine marketing in the UK. Is it running out of steam? Becoming a follower to other brands? I don’t think so.
But is does take a little skill to get best value from STWC. The best deals in my experience are not from individual bottles, en-primeur offers, or blind “mystery” cases, but from carefully selected mixed cases.
My favourite choice is the President’s Cellar – half a dozen bottles of wine every 6 months at about £20 per head. This Chablis Premier Cru is a prime example of fantastic value for money.
Domaine Daniel-Etienne Defaix Chablis 1er Cru Côte de Lechet is an apricot flavoured dream. Supported by pale lemon and some flint/slate there is a certain zing that is even more appealing than being slapped by Tango man.
A lovely slurp that proves STWC has a long way to go before it suffers from de-Sonification.