The Criterion Grill rediscovers Gaul
Tuesday, August 5th, 2008We regularly use the plural when we mean the singular. Nowhere is this more true than in Latin derived words used in a business context. For example “can you tell me the single criteria for success?”. Erm no I can’t, but I might be able to enlighten you with the criterion.
A gruff Yorkshireman with mixed ancestry by the name of Marco Pierre White clearly spotted that the single criterion for a good restaurant was to serve good food. This is certainly a baseline, but in my view there are other criteria. For one, there is history. Criterion pre-dates Piccadilly Circus itself by 4 years putting a big red tick in that particular box.
Stumble It!